Estimated time: 1 hour
Due by 9:30 a.m. Monday, October 15th
The goal of this exercise is to identify two possible exhibits for your lens analysis essay.
First review the instructions for Assignment 2. Then conduct some research to find two potential exhibits for your lens analysis essay. Remember that your “exhibit” is the advertisement that you will be analyzing in your essay. It must be a static advertisement (i.e. not a video); for example, a student could choose a highway billboard, a movie poster, an online advertisement, a subway advertisement, a newspaper or magazine advertisement, or even a flyer. However, the advertisement does not have to be in English. Strong advertisements for this assignment are usually primarily visual. You should find:
- one advertisement that contains an explicit or obvious monster or monstrous image. Two examples are:
- one advertisement that does not contain a literal monster but rather is conceptually monstrous. In other words, you should be able to argue that something about the exhibit is monstrous as defined by Cohen. Three examples are:
A great website to search for print advertisements is: http://www.adsoftheworld.com
Provide a copy of and/or link to each of your advertisements as a comment below.